The company's purpose is to provide consulting services, in particular in the areas of marketing, sales and strategy, as well as to trade in goods of all kinds. The company aims to acquire, hold and sell participations in companies. The company may establish branches and subsidiaries in Switzerland and abroad, participate in other companies, acquire, hold, manage, encumber and sell intellectual property rights, real estate and securities. It may also provide financing for its own account or for the account of third parties, as well as grant guarantees and warranties for subsidiaries and third parties. The company may engage in all commercial, financial and other activities that are suitable to promote the purpose of the company or that are directly or indirectly related to it.