The company's purpose is to import, export and trade in fashion items and accessories (including perfumes and fragrances), operate corresponding retail stores, and provide economic consulting services. The company may establish branches and subsidiaries in Switzerland and abroad, participate in other companies, acquire or establish similar or related companies, and enter into all commercial and financial transactions and conclude contracts that are suitable to promote the purpose of the company or are directly or indirectly related to it. The company may grant loans or other financing to its direct or indirect shareholders or other direct or indirect group companies and provide security of any kind for liabilities of such other companies, including by way of pledges on or fiduciary transfers of the company's assets or guarantees of any kind, whether against payment or not.