The company's purpose is to carry out all kinds of research and development as well as information technology services and any activity that is directly or indirectly related to the purchase, sale and brokerage of online advertising spaces or any other commercial transaction related to online advertising spaces in the broadest sense, including but not limited to offers for the purchase, sale and provision of online advertising spaces and the negotiation of contracts for online advertising spaces. The company may establish branches and subsidiaries in Switzerland and abroad and participate in other companies in Switzerland and abroad, as well as conduct all business that is directly or indirectly related to its purpose. The company may acquire, encumber, sell and manage real estate in Switzerland and abroad. It may also provide financing for its own account or for the account of third parties, as well as provide security for liabilities of affiliated companies.