The company's purpose is to operate hair salons and barber shops, provide services in the field of hairdressing and distribute related products, import, export, trade and transport goods of all kinds, provide services in the field of construction, develop and implement real estate projects, provide general construction services as well as acquire, hold, rent, manage and sell real estate of all kinds. It may establish branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire companies with an identical or similar purpose, merge with such companies and carry out all operations and conclude all contracts suitable for developing and expanding its purpose or directly or indirectly related to it.