The company's purpose is to trade, import, distribute and manufacture goods of all kinds, in particular in the areas of cake design, food, products related to the vegan lifestyle, baking supplies and related ingredients, various kitchen utensils, office supplies, leisure products, craft supplies, gift items, home decorations, boutique, textiles and home textiles, event and party items for holidays and special occasions, magazines, books, as well as courses and workshops. It can also acquire, sell or otherwise exploit brands, patents and licenses as well as any other intellectual property rights. The company can establish branches and subsidiaries in Switzerland and abroad and participate in other companies in Switzerland and abroad, as well as conduct all business that is directly or indirectly related to its purpose. The company can acquire, encumber, sell and manage real estate in Switzerland and abroad. It can also provide financing for its own account or for third-party account, as well as provide guarantees and sureties for subsidiaries and third parties.