The company aims to take over and execute consulting, management and training mandates, as well as provide services, particularly in the watch industry. The company also aims to produce, import, distribute and sell watches or watch parts, as well as all other related and industry-standard articles, and to trade in goods of all kinds. The company can establish branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, and acquire or establish similar or related businesses. It can acquire, hold and sell real estate, securities, copyrights, patents and licenses of all kinds, and carry out all commercial, financial and other activities that are connected with the purpose of the company.