The company aims to produce, bottle and distribute beer and other alcoholic and non-alcoholic beverages. Furthermore, the company aims to trade in raw materials, beverages, brewing equipment, merchandising articles and related products, to operate or invest in gastronomic establishments, to organize events, tastings and courses as well as to provide services in the field of brewery, beverage production and brand building. The company may establish branches in Switzerland and abroad, invest in other domestic and foreign enterprises, acquire or merge with similar or related companies and enter into any transactions and conclude any contracts that are suitable for promoting the purpose of the company or that are directly or indirectly related thereto. It may acquire, manage, encumber and dispose of real estate, intellectual property rights and licenses of all kinds.