The purpose of the company is: the trade, online shop, sale, purchase, production, import, export and distribution of all products of diverse nature; any consulting and expertise activity, research and development as well as participation in the development of patents. The company may: carry out any financial, commercial or industrial activity, movable or immovable, directly or indirectly related to its purpose; open branches or subsidiaries in Switzerland and abroad; participate in all companies having a direct or indirect relationship with its purpose; grant loans or guarantees to shareholders or third parties, if it serves its interests.