The company's purpose is to provide strategic brand and communication consulting, creative content development, art direction, and photo shoot production, particularly in the lifestyle and consumer-oriented brand sectors, in Switzerland and abroad. The company may carry out any financial, commercial, or real estate operations related to its purpose or likely to promote it; it may, in particular, grant loans or guarantees of any kind to its partners or to third parties, create branches in Switzerland and abroad, take participations, found or finance companies that have a direct or indirect relationship with its purpose, all excluding operations prohibited by the LFAIE.