The company aims to conceive, develop, organize and market culinary, sporting and experience-oriented events in Switzerland and abroad, particularly in the areas of gourmet hikes, motorcycle sports, mountain bike tourism and outdoor activities. The company may establish branches and subsidiaries in Switzerland and abroad and invest in other companies in Switzerland and abroad, as well as conduct all business that is directly or indirectly related to its purpose. The company may acquire, encumber, dispose of and manage real estate in Switzerland and abroad. It may also provide financing for its own or third-party account and grant guarantees and sureties for subsidiaries and third parties.