Advertising in all forms, in particular consulting, communication, publishing, marketing and services in the publishing industry, processing of the production of advertising or informational printed matter as well as related electronic aids, consulting in the field of printed matter production, provision of services that contribute to the production of such printed matter (pre-printing and reproduction), processing of bases, services in the processing of data bases and processing of data networks, in particular in Switzerland; can participate in any form in other companies, acquire, manage and sell patents, licenses, securities and real estate.