Production, creation and marketing of products and concepts in the field of audiovisual media, including any derivative or associated products; consulting in the field of image and sound; production and creation of events related to image, music, fashion and advertising; all activities in the field of fashion; representation of brands and operation of fashion and design trade; acquisition and management of participations in any other company active in these fields, excluding real estate in Switzerland; all commercial and financial operations directly or indirectly related to its corporate purpose, either on its own account or on behalf of third parties.