The company's purpose is to provide consulting services, particularly strategic and business consulting, as well as operational assistance to companies and other organizations, notably in the fields of public relations, representation of interests, influence, and communication in Switzerland and abroad, on its own account, on behalf of third parties, or in partnership. The consulting activities, primarily in the field of public and European affairs. Business and management consulting. General business support activities. Selection and recruitment of personnel. Intermediary activities in the trade of various products. Non-specialized wholesale trade. Market research and opinion polling. Consulting and assistance to businesses and public services in matters of planning, organization, efficiency optimization, and control. Opinion polls on political, economic, and social issues, as well as analysis of the results. The company may engage in all commercial, financial, securities, and real estate activities deemed useful or related to its purpose. It may also establish branches and subsidiaries in Switzerland and abroad, as well as acquire interests in other companies with similar or related purposes.