The company's purpose is to provide services in the field of beauty and aesthetics, in particular the sale and application of hair extensions and wigs, nail and beauty studio, trade and sale of cosmetics as well as beauty products and accessories. The company may carry out all financial, commercial or industrial, movable or immovable operations, except for any operation prohibited by the LFAIE, create branches or subsidiaries in Switzerland and abroad, participate in all companies having a direct or indirect relationship with its purpose and grant loans or guarantees to associates or third parties, if it serves its interests.