The purpose of the company is the development, production, trade and distribution of all types of clothing, accessories and lifestyle products, as well as the provision of services in the fields of design, marketing, photography and communication. The company may establish branches in Switzerland and abroad, participate in other domestic and foreign enterprises, acquire or merge with similar or related companies, and enter into any transactions and conclude any contracts that are suitable for promoting the purpose of the company or are directly or indirectly related thereto. It may acquire, manage, encumber and dispose of real estate, intellectual property rights and licenses of all kinds.