The company's purpose is to provide services, acquire and hold participations related to automotive culture, the automotive industry and the automotive economy. Furthermore, the company aims to organize international social and motorsport events, sponsorships and merchandising. The company can acquire, register and exploit intellectual property rights of all kinds, as well as acquire, hold, sell, rent and lease real estate. The company can enter into all transactions and conclude contracts that are suitable to promote the purpose of the company or are directly or indirectly related to it. In addition, it can establish branch offices in Switzerland and abroad.