The company's purpose is to provide services in the fields of consulting and support for athletes, acquisition and consulting for companies and institutions in the area of sponsoring, as well as the organization and marketing of events in the areas of sports, entertainment, and culture, and similar events. The company may establish branches in Switzerland and abroad, participate in other companies of any kind, take over representations, and enter into any business and conclude contracts that may be suitable to promote the purpose of the company, or that are directly or indirectly related to it. It may also enter into loans for its own account or for the account of third parties, as well as guarantee and pledge transactions for affiliated companies and third parties. It may acquire, lease, rent, encumber, and sell real estate in Switzerland and abroad. The company may acquire, hold, manage, or sell any kind of debt or securities, within Switzerland or abroad.