The company's purpose is: the operation of hairdressing salons, barber shops and tattoo parlors; the sale of all cosmetic products; the purchase and sale of hairdressing equipment; the operation of kiosks and newsstands, tobacco, food, take-away alcohol and various articles. Furthermore, it may carry out, either on its own account or on behalf of third parties, all financial, commercial, movable or immovable transactions directly or indirectly related to its corporate purpose and may be interested, in any form, in all similar enterprises, in particular by taking participation in similar enterprises. The company may also establish branches and subsidiaries in Switzerland and abroad.