The company's purpose is the trade of electronic cigarettes and related products, import and export, production and distribution of raw materials necessary for the manufacture of liquids intended for electronic cigarettes, consulting, and brand management. The company may carry out, either on its own account or on behalf of third parties, all financial, commercial, industrial, real estate or movable transactions, directly or indirectly related to its corporate purpose, create branches abroad or subsidiaries in Switzerland and abroad, participate in all companies having a direct or indirect relationship with its purpose and grant loans or guarantees to associates or third parties, if it serves its interests.