The purpose of the company is the acquisition, management, development, transfer, exploitation and in particular the licensing of intellectual property rights, mainly in the field of AIDA software and similar system solutions that can be applied in outdoor advertising. The company can carry out all commercial and financial transactions that are conducive to the realization of its purpose or are in the interest of the group and its subsidiaries. In particular, it can grant loans or other financing to its direct or indirect parent companies as well as their direct or indirect subsidiaries, against payment or free of charge, and provide securities of all kinds, including by way of pledges on or fiduciary transfers of the company's assets or by way of guarantees of any kind.