The company's purpose is to manufacture, design, distribute, purchase, sell and provide after-sales service for watches and watchmaking articles, jewelry, jewelry and their components in Switzerland and abroad; in general, all operations related to the watchmaking industry, the acquisition, holding, development, administration, operation, sale and trading of all assets, including patents and other intellectual property rights in this field. The company may participate in other companies in Switzerland and abroad, acquire or establish companies with an identical or similar purpose, create branches or subsidiaries in Switzerland or abroad, carry out all financial, commercial, industrial and real estate transactions (excluding real estate transactions not permitted under the LFAIE) and conclude all contracts that are suitable for developing its purpose or are directly or indirectly related to it.