The company's purpose is to buy, hold and sell participations, to mediate investors and to trade in goods of all kinds. Furthermore, the company's purpose is to provide corporate consulting services as well as to buy, hold, manage and sell brands, patents, licenses and other intellectual property rights, in particular in the field of sports. The company may enter into any business and conclude contracts that are suitable to promote the purpose of the company or that are directly or indirectly related to it, as well as establish branch offices in Switzerland and abroad, buy and sell real estate and participate in or merge with other companies, as well as acquire and dispose of real estate in Switzerland and abroad.