The company's purpose is to trade, import and distribute consumer goods in the areas of household items, building materials, decorative items, office and stationery supplies, sports and leisure articles, pharmacy articles, children's toys and childcare articles, car and motorcycle accessories, home technology and garden articles through various online marketplaces, in particular Amazon, as well as through its own online shop. The company also aims to provide consulting, installation, logistics and services related to these goods. The company may establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, and conduct all business that is directly or indirectly related to its purpose. The company may acquire, encumber, sell and manage real estate in Switzerland and abroad. It may also provide financing for its own account or for third-party account, as well as provide guarantees and sureties for subsidiaries and third parties.