The company's purpose is the management and development of initiatives in the field of design as well as consulting, purchasing, selling and intermediating luxury goods and real estate of all kinds. The development of creative processes and implementation related to digital technology. The company may also acquire, sell and receive technical know-how, trademarks, licenses and intangible assets of all kinds, as well as provide strategic and operational consulting to individuals and legal entities in the field of public relations and intermediation with private partners, institutions and public administrations. The company may also engage in commercial, financial and other activities that are related to the company's purpose, participate in other companies both in Switzerland and abroad, as well as acquire, encumber, alienate and manage its own real estate in accordance with the applicable laws both in Switzerland and abroad. The company may also establish branches and/or subsidiaries both in Switzerland and abroad.