The company's purpose is to operate sales outlets and online sales platforms primarily in the field of jewelry, watchmaking, trade, import, export, distribution, consignment and brokerage of new, old and used or second-hand items, as well as all service activities, including consulting, repair and maintenance. The company may also: engage in any financial, commercial or industrial activity, whether movable or immovable, directly or indirectly related to its purpose; create branches or subsidiaries in Switzerland or abroad; participate in all companies having a direct or indirect relationship with its purpose; grant loans or guarantees to shareholders or third parties, if it serves its interests.