The company's purpose is the design, marketing and commercialization in all its forms of all food products, cosmetic products and all other products, devices, services, programs and editorial content in the fields of well-being, health, beauty, lifestyle and personal development. In general, the company may create branches or subsidiaries in Switzerland and abroad, participate in other companies, acquire or establish companies with an identical or similar purpose, grant loans or guarantees to shareholders or third parties, carry out all financial, commercial and other operations in Switzerland and abroad, and conclude all contracts that are suitable for developing its purpose or are directly or indirectly related to it.