The production and wholesale and/or retail trade in any form, including import and export, of jewelry and watchmaking items, precious and non-precious stones of all kinds, raw or cut, accessories for clothing and fashion in general, including optical items, perfumes and costume jewelry items. The company may hold, use and grant the use of trademarks and/or other intangible rights. Furthermore, the company may trade and distribute, both wholesale and retail, food products of all kinds. The company may open branches in Switzerland and abroad, participate in other companies with similar or related purposes and carry out all commercial and financial operations useful for achieving the company's purpose.