The company's purpose is to carry out all types of services in the field of catering as well as marketing, communication and the holding, operation and trading of franchises and all activities directly and indirectly related to these purposes. The company may also engage in any other activity having a direct or indirect connection with these purposes; it may in particular create branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire companies with an identical or similar purpose, or merge with such companies, carry out all operations and conclude all contracts suitable for developing and expanding its purpose or directly or indirectly related to it.