The company's purpose is to provide consulting services in the field of brand strategy and brand management. It supports companies in the development, positioning and establishment of their brand personality. This includes, in particular, the application of theoretical foundations of brand management and the strategic alignment of all marketing activities with the defined brand identity. The company may establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, and conduct all business that is directly or indirectly related to its purpose. The company may acquire, encumber, sell and manage real estate in Switzerland and abroad. It may also provide financing for its own account or for the account of third parties, as well as provide guarantees and sureties for subsidiaries and third parties.
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