The company's purpose is the manufacturing, promotion, marketing, tasting, and sale of beers, as well as the sale of equipment related to beer production and other beverages, the sale of any equipment related to food production, and the operation of online businesses. It may grant loans to third parties, whether they are partners or not. It may carry out, either for its own account, or for the account of third parties, or grant loans to third parties, all financial, commercial, industrial, movable or immovable operations directly or indirectly related to its activities, as well as any other operations likely to promote the purpose and interest of the company. It may create branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire companies with similar objectives, merge with such companies, and conclude all contracts aimed at developing or achieving its purpose or directly or indirectly related thereto.