The company's purpose is to import, export, develop, produce, trade, market, sell and distribute goods of all kinds, in particular fashion items and lifestyle products, as well as to provide all related services on the internet, as well as through retail and wholesale channels. The company may enter into all transactions, take all measures and conclude all contracts that are connected with or suitable to promote the company's purpose. The company may establish branches in Switzerland and abroad, acquire, hold and grant licenses, participate in companies of the same or related industries or acquire or establish and finance such companies. The company may acquire, manage and sell real estate.