The company's purpose is the creation, production and post-production of audiovisual and video content, in particular for advertising and artistic purposes, as well as the creation of photographs in Switzerland and abroad. The company may also engage in any other activity that has a direct or indirect connection with these purposes; it may in particular create branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire companies with an identical or similar purpose, or merge with such companies, carry out all operations and conclude all contracts that are suitable for developing and expanding its purpose or are directly or indirectly related to it.