The company aims to manage and operate a hair and beauty salon, as well as provide all related services. The company also engages in the import, export, and trade of hair, cosmetics, and lifestyle products. The company may establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire and sell similar or related businesses, and generally conduct all business that is suitable to promote the purpose of the company. The company may also provide financing for its own account or for third-party account, enter into guarantees and sureties for subsidiaries and third parties, and acquire, manage, hold, and sell trademarks and licenses.