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DirectoryIT & CommunicationAdvertising AgenciesZugCATALYX AG
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CATALYX AG

Summary

About the company

Catalyx is a consulting firm specializing in innovation and market research for consumer goods companies. Its core activity is to support companies in the development and optimization of innovations throughout the entire innovation cycle, from the discovery of consumer needs to the implementation of marketing strategies. It offers unique models and proprietary processes to help companies improve their innovations and strengthen their market position.

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Offering

Products & services

Industry:Advertising Agencies
✓ Offered5
Catalyx Canvas
Modular system for developing better product ideas in innovation, renovation and line extension; includes strategy, research, collaboration, creativity and validation.
Full Canvas Platform
End-to-end operating system for developing product ideas; brings strategy, research, collaboration and creativity together in one platform as a single source of truth.
Marketplace Modules
Targeted access to individual capabilities for Platform, Recipe or Validation; suitable as an entry point or for specific tasks in innovation development.
White Paper on the Hidden Innovation Tax
White paper on innovation unpredictability, with a cost model, evidence base and an explanation of the Hidden Innovation Tax for CPG companies.
Innovation Tax Calculator
Diagnostic tool to roughly calculate the Hidden Innovation Tax using four inputs on budget, launches, revenue and process interconnectedness.
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Location

Hasenbüelweg 32
6300 Zug

At a glance

Legal form
Corporation
UID
CHE-307.232.524
Founded
2013 · 13 years
Last commercial register change
July 8, 2026
Employees
51 to 100

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