The management, coordination, and organization of the personal, patrimonial, and administrative affairs of a specific family group. It provides, exclusively for the account of this family group, advisory, assistance, and coordination services in the field of management of tangible and intangible assets, as well as lifestyle services. To this end, the company may in particular: -assist in the organization, supervision, and coordination of the assets held by the members of the family group; provide private concierge services, domestic management, travel organization, event planning, and logistical support for daily needs; ensure the coordination of relations with external service providers, including legal, tax, financial, real estate, and accounting advisors; perform administrative, financial, and operational management functions within the entities held by the family group; carry out all operations directly or indirectly related to its purpose, excluding any activity subject to authorization under Swiss legislation, notably asset management for the account of third parties. The company may participate in other businesses and establish branches and subsidiaries, both in Switzerland and abroad. It may acquire, hold, and dispose of real estate and, in general, carry out any activity directly or indirectly related to its purpose.