The company's purpose is to promote all activities and products of its partners through consulting, communication, event organization, and direct or e-commerce sales services. The company may, both in Switzerland and abroad, establish branches, participate in other companies that have a direct or indirect relationship with its purpose, acquire or found them, and in general, carry out any financial, commercial, or industrial activity, whether movable or immovable (excluding all operations prohibited by the LFAIE), directly or indirectly related to its purpose, grant loans to its associates and third parties, guarantee loans subscribed by associates and third parties, and secure these loans by issuing mortgages and hypothecary titles or by subscribing to any other financial commitment.