The company's purpose is to trade, import and export all types of products, in particular food products, alcoholic beverages, wines and spirits, both in Switzerland and abroad. It also aims to organize wine and spirits tastings. Furthermore, the company may engage in any other activity directly or indirectly related to these purposes; it may, in particular, establish branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire companies with an identical or similar purpose, or merge with such companies, carry out all operations and conclude all contracts suitable for developing and expanding its purpose or directly or indirectly related thereto.