The company aims to develop, design, manufacture, and distribute photo gift items, collectible card series, photo calendars, prints, and fan merchandise, as well as provide services in the field of photography. Furthermore, the company aims to provide services in the areas of license management and media services in cooperation with Swiss associations, federations, and sponsors. The company may establish branches in Switzerland and abroad, participate in other domestic and foreign enterprises, acquire or merge with similar or related companies, and enter into any business transactions and conclude contracts that are suitable for promoting the company's purpose or are directly or indirectly related thereto. It may acquire, manage, encumber, and dispose of real estate, intellectual property rights, and licenses of all kinds.