The company's purpose is to operate and manage hairdressing salons, manufacture, trade and distribute cosmetics, shaving and body care products, accessories and related goods of all kinds, as well as conduct related training and events in Switzerland and abroad. The company may establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, and conduct all business directly or indirectly related to its purpose. The company may acquire, encumber, sell and manage real estate in Switzerland and abroad. It may also provide financing for its own account or for third-party account, as well as provide guarantees and sureties for subsidiaries and third parties.