The company's purpose is to provide services in the fields of marketing, public relations/influencer and communication, as well as all related services, brokerage, data analysis, software development and trade in goods of all kinds. The company may also participate in, found, acquire and merge with other companies of any kind, both domestically and abroad. It may acquire, manage, encumber and dispose of real estate and intellectual property rights, both domestically and abroad, and establish branches and agencies in Switzerland or abroad by decision of the management. It may also provide financing for its own account or for the account of third parties, as well as provide guarantees and sureties for subsidiaries and third parties.