The company's purpose is to provide consulting and services in the fields of business, economics, and informatics to natural and legal persons in Switzerland and abroad, art consulting, consulting for photographers, and all related activities, as well as operating national and international trade businesses of all kinds. It can conduct international trade businesses of all kinds. The company can establish branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, and conduct all business that is suitable to promote the purpose of the company. Furthermore, the company can acquire, hold, manage, and sell real estate, securities, copyrights, patents, and licenses of all kinds.