The company aims to develop sports, event and cultural marketing concepts for companies and their brands, as well as for associations, plan, manage and implement sports, event and cultural marketing concepts, and develop communication concepts. The company can establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, and conduct all business that is directly or indirectly related to its purpose. The company can acquire, encumber, sell and manage real estate in Switzerland and abroad. It can also provide financing for its own account or for the account of third parties, and provide securities for liabilities of affiliated companies.