The purpose of the company is to provide services for the internationalization of the company, corporate and marketing communication, market research; promotion for the acquisition of new customers, competitor analysis, development of the corporate image; directional and strategic consulting; the purchase and sale, including import-export, of movable goods connected with the main activity or with other activities promoted by the company. The company may assume and grant agencies, commissions, representations and mandates, as well as carry out all commercial, financial, movable and immovable operations necessary or useful for achieving the company's purposes. The company may also assume interests or participations in other companies or enterprises of any nature having an analogous, related or connected object. The company may open branches and/or subsidiaries in Switzerland and abroad.