The company's purpose is to provide services in the fields of management consulting, marketing, digitalization, and data management, and to carry out all related activities. This is mainly done in the field of trade fair business and includes the trade in goods for fairs and exhibitions. The company may establish branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire, establish or merge with similar or related companies in Switzerland and abroad, acquire, manage and transfer patents, licenses and representations in Switzerland and abroad, acquire, manage or resell properties and real estate, and enter into all transactions and conclude contracts that are suitable to promote the purpose of the company or are directly or indirectly related to it.