Organization, management and sale of events and training courses, distribution and marketing of professional products for hairdressers, beauticians, hotels, wholesalers and pharmacies. Sale of equipment and furnishings for beauty salons, electrical and non-electrical equipment for hairdressers and beauticians, as well as accessories and gadgets for the beauty and cosmetics sector in general. The company may acquire, hold, manage and sell real estate in Switzerland and abroad on its own account. The company may establish and acquire participations, as well as open branches in Switzerland and abroad, and may carry out all commercial and financial transactions deemed necessary or useful and functionally connected to achieve the company's purpose. The company may acquire, hold and sell participations both in Switzerland and abroad.