The company's purpose is to operate all clothing and sports equipment businesses, purchasing, selling, renting, marketing, maintaining and repairing all materials or objects related to sports, teaching skiing and winter sports techniques, accompanying all sports activities of the four seasons, providing advice, coaching and all related services. The company may, on its own behalf or on behalf of third parties, take direct or indirect participations in other companies or engage in any other activity contributing to the achievement of its social purpose. It may also buy, sell and rent securities in Switzerland and abroad, as well as grant loans to its shareholders. The company may establish branches in Switzerland and abroad.