The company's purpose is to carry out all operations related to the research, development, manufacture, distribution and marketing of products related to the watchmaking, jewelry, goldsmithing and any other product intended for time measurement: the holding and marketing of intangible rights, such as invention patents, manufacturing processes, licenses and trademarks. It may create branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire companies with an identical or similar purpose or merge with such companies, acquire, manage and dispose of real estate, carry out all operations and conclude all contracts intended to develop and expand its purpose or related thereto directly or indirectly.