The company aims to develop, operate, maintain, market a web application and offer marketing and merchandising services for all mountain sports. The platform organizes the joint activities, communication and networking of members among themselves. The company also hosts events in mountain sports. It can develop, maintain, operate and license software and tools for itself and third parties. It can acquire, develop, manage and exploit patents, trademarks and licenses. The company can conduct all business that is directly or indirectly related to the company's purpose, acquire, exploit, encumber or sell real estate and intellectual property rights, and establish branches in Switzerland and abroad, as well as provide financing.