The company's purpose is the operation of all activities in the fields of catering, hotel management, accommodation, and commerce, as well as the provision of related services. The company may also engage in any other activity directly or indirectly related to these purposes; it may, in particular, establish branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire companies with identical or similar objectives, or merge with such companies, carry out all financial, commercial, industrial, movable or immovable property transactions, except those prohibited by the LFAIE, and grant loans or guarantees to partners or third parties if this promotes its interests.