The company's purpose is to import, export and trade lifestyle products, as well as provide services in the internet sector. The company can provide commercial or logistical services and general consulting activities in the trade sector. The company can establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, and conduct all business that is directly or indirectly related to its purpose. The company can acquire, encumber, sell and manage real estate in Switzerland and abroad. It can also provide financing for its own account or for third-party account, as well as provide guarantees and sureties for subsidiaries and third parties.